Negocios / The lifestyle Briefs
Mexico Grows Stronger in the Audiovisual Content Market

Mexico will be guest of honor at MIPCOM 2014, the leading event for the international audiovisual content market. The country plays a leadership role in this new era of television, proving that it is a major player in the world's television and film sector.

Mexico is a global TV production powerhouse, which plays a pivotal role in the increasingly relevant Spanish-speaking television market and beyond. During the official event related to the designation of Mexico as Country of Honor for 2014 –held on October 10th– Francisco N. González Díaz, CEO of ProMéxico, mentioned three programs that the country provides to foreign TV producers: a partial reimbursement for production expenses, a road map for the audiovisual industry, and the creation of a Digital Creative City (DCC) in Guadalajara.

Therefore, next year's activities will focus on showing the world the importance of Mexico's television, film and digital media industry. Mexico's recognized talent, as well as competitive costs, high-quality infrastructure, natural wonders, world-renowned hospitality, opportunity-filled market, proximity to key international spots and generous incentives, has turned the country into the industry's destination of choice. Mexico offers attractive incentives to stimulate audiovisual production and support Mexican and foreign film.

Besides Mexico's strategic positioning, MIPCOM 2014 will be a perfect platform for the networking of Mexican companies with the international market, it will also attract Foreign Direct Investment (FDI) in the audiovisual industries, contributing to the country's economic growth.

MIPCOM 2014 will be held in Cannes, France, from October 13 to 16, 2014.

A Financial Times Ranking Recognizes Mexican Cities

fDi Intelligence, the magazine specializing in Foreign Direct Investment (FDI), and a subsidiary of the Financial Times, included Guadalajara in its ranking of American Cities of the Future 2013/14. Jalisco's capital city ranked fifth and is the only Mexican city to make the top ten in the FDI strategy category (attracting foreign investment) for the Digital Creative City (DCC) project. It was the only Mexican city acknowledged in this ranking. Guadalajara was also recognized in the cost effectiveness category for its track record of positive investment returns –in terms of city costs– sharing this distinction with Puebla, Monterrey and Mexico City.

fDi Intelligence, a division of The Financial Times Ltd., is the largest FDI center of excellence globally. Specializing in all areas relating to FDI and investment promotion, including location advertising to generate brand awareness; industry-leading intelligence tools to develop FDI strategies and identify potential investors; and tailored FDI events and investor roundtables to meet target companies and generate business leads.

Mexico Harnesses Solar Power

After working with the Christiani Institute on the design of a sustainable solar station, young National Polytechnic Institute (IPN) graduate Kisiev Salgado now plans to apply the know-how he has gained at his alma mater.

Kisiev was chosen to participate in the 2012-2013 Professional Exchange Program between Mexico and Germany organized by the National Council of Science and Technology (Conacyt) and the German Agency for International Cooperation and Assistance.

A student at the IPN School of Mechanical and Electrical Engineering, Kisiev did his professional practice at the Christiani Institute in Konstanz, Germany, which boasts over 80 years' experience in the design and construction of equipment such as labs and test banks for universities.

In addition to advocating the use of renewable energies among the IPN community in Mexico, this enterprising young student plans to invite green companies to sponsor the sustainable solar station he helped design and promote the green products and services Mexico has to offer as part of his business plan.

Víctor Rodríguez, an industrial designer and graduate of the National Autonomous University of Mexico (UNAM), also contributed to the design of the solar station.

The Cervantine Festival Cries Freedom

The streets, squares and theaters of Guanajuato will come alive on October 9-27 when the 41st International Cervantine Festival gets underway in this, one of Mexico's most well-preserved colonial cities.

The Art of Freedom is the motto of this year's festival, which will be dedicated to "artists of the 20th century who fought injustice from the trenches of music, theater, literature and the visual arts," state the organizers.

Showcasing their cultural wealth with performances by artists and groups from a range of disciplines will be Uruguay and the Mexican state of Puebla, who are this year's special guests.

To mark the bicentenary of the birth of Verdi and Wagner, the 2013 edition of the festival will feature a series of concerts, recitals and debates at which aficionados will engage in verbal duels to defend the honor of their favorite composer.

From Silver to Platinum

The Monterrey Center for Development and Innovation (CDIM) in Northern Mexico will have its LEED Silver certification upgraded to Platinum over the next few weeks, once it has been fitted out with new Persian blinds that adjust automatically to the intensity and position of the sun.

Owned by Schneider Electric, the 17,200-square-meter building is equipped with no less than 6,300 eco-technologies that afford it energy savings of 33% compared to other buildings of its size, according to project manager Ignacio Dapic.

For example, movement sensors control the building's doors, lighting and air conditioning, so they operate only in areas that are occupied or where computer equipment is functioning, while a data center ensures an uninterrupted flow of electricity, engineering data and document storage, and security control.

Housewarming pARTy

On November 19, the Jumex Foundation's contemporary art collection will be moving to its new home in the Polanco district of Mexico City.

Designed by the British architect David Chipperfield, the new museum stands on a 2,500-square-meter plot of land and has five floors with a total of 6,700 square meters of exhibition space.

According to its director, Patrick Charpenel, the project has been in the works since 2009 and will finally open its doors with three exhibitions: a reinterpretation of the Jumex Foundation's contemporary art collection, a showing of the art of James Lee Byars, co-produced by the New York-based MoMA PS1 experimental workshop and homegrown talents like Damián Ortega, who will be exhibiting a clock-like mechanical piece called Domestic Cosmogony.

Deemed among the most valuable in America by the critics, the Jumex Collection features works of art dating from the Nineties by contemporary artists like Francis Alÿs, Miguel Calderón, Maurizio Cattelan, Abraham Cruzvillegas, Tacita Dean, Olafur Eliasson, Peter Fischli & David Weiss, Mario García Torres, Rodney Graham, Thomas Hirschhorn, Mike Kelley, Gabriel Orozco and Damián Ortega, to name just a few.

Some 300,000 people are expected to visit the new museum every year.

Camino a Santa Teresa No. 1679, Col. Jardines del Pedregal, Del. Álvaro Obregón, C.P. 01900 México D.F., Tel. +52 (55) 5447 7070